Graphic Design

Although there are some good free alternatives available, most professional designers will use Adobe software. The core trio is Adobe InDesign, Adobe Photoshop and Adobe Illustrator.

Film Editing

An editor will also work very closely with a film or commercial director to ensure the editing matches what the director envisions the final product to look and feel like.


The term is derived from the traditional process of working with film which increasingly involves the use of digital technology.

Screen Play Writing

A screenplay, or script, is a written work by screenwriters for a film, television program, or video game. These screenplays can be original works or adaptations from existing pieces of writing. In them, the movement, actions, expression and dialogues of the characters are also narrated.

Film Lighting Techniques

The key light, backlight, and fill light all make up the three-point lighting setup. Three-point lighting is a standard method used in visual media. By using three separate positions, the cinematographer can illuminate the subject any way they want, while also controlling shadows produced by direct lighting.


Film Production is created in 5 phases: development, pre-production, production, post-production and distribution. Each phase has a different purpose, with the overarching goal to get to the next one, and ultimately on to distribution. Each stage varies in length, and different roles suit different stages

Film Directing

The director has a key role in choosing the cast members, production design, and the creative aspects of filmmaking. Qualities of a Great Director are;

Authority. Great filmmakers must have a strong sense of authority. …
Communication. Great filmmakers must have excellent communication skills. …
Creativity. …
Decisiveness. …
Drive. …
Grace Under Pressure. …
Open Minded. …
Problem Solving.

Drama Acting/Performance

Actors portray characters. Whether you’re talking about acting or another art form, the idea is the same: representing a person and bringing to light their most important qualities. To portray a person is to show who that person is, giving a sense of their personality or character. Being an actor requires a range of skills, including:

Good stage, screen or vocal presence.
The ability to enter into another character and engage with an audience.
The ability to memorise lines.
Good understanding of dramatic techniques.
Having the confidence, energy and dedication to perform.
Creative insight.

Documentary Film making

The popular perception of documentary film is that it represents the real word. There is some truth to this perception, as documentary films tend to tell fact-based stories about people, events and places. Yet this popular perception of documentary film belies how all films –from fiction to experimental – come to be made by people (i.e., producers, directors, cinematographers, editors, etc.). Documentary filmmakers interpret facts in the hope of telling compelling yet “truthful” stories. In this light, documentaries are less about the real world than they are about the audience’s perception of a real world.

This does not make documentaries distortions, but, a powerful mechanism, or mode of storytelling, that attempts to direct audiences to a kind of truth. Of course, audiences bring their own history to the experience of watching documentaries – including their own perceptions of truth.

So why study documentary as distinct from fiction film? It is the way documentary film positions its audience – and how those audiences see documentary film – that makes them worthy of distinct methods of critical analysis. In this course we will look at a variety of documentaries, across time and nation, in an effort to think through – even create – the ways documentary film positions its audiences and the ways in which audiences see and even use documentary film.

Public Relations

Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations can also be defined as the practice of managing communication between an organization and its publics.


Effective communication skills are fundamental to success in many aspects of life.  Many jobs require strong communication skills. People with good communication skills also usually enjoy better interpersonal relationships with friends and family.

Communication, at its simplest, is the act of transferring information from one place to another. It may be vocally (using voice), written (using printed or digital media such as books, magazines, websites or emails), visually (using logos, maps, charts or graphs) or non-verbally (using body language, gestures and the tone and pitch of voice). In practice, it is often a combination of several of these.

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